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PROJECT REQUEST FORM

University Communications and Marketing logo

We want to help! Please help us understand the full scope of your project by completing this form. If you have a question about any portion of this form or need help filling it out, please feel free to contact our office at x7820.

Date Submitted: Date Needed:

Please try to provide a reasonable date. We know there are times when a project is needed as quickly as possible, and we will make every effort to accommodate your schedule. However, the volume of projects we have in progress can vary significantly from week to week, which can in turn affect the progress on your project. If at any point your delivery date needs to be altered, we will let you know right away.

Primary Contact Last Name: First Name: Email: Phone: Department or Campus Unit: List any other persons/campus units involved in the approval process:

None

1. 2. 3.

Project Objective/Purpose:

Check up to three.

Increase Enrollment
Promote Recruitment Event
Support Student Success/Retention
Support New Student Orientation
Promote Speaker/Conference/Performance to External Audience
Solicit Donors
Maintain Alumni Relations
Build Awareness/Reputation Enhancement

Project Description:

Please check below what communication item you think you need to accomplish your objective. We will work with you to determine if this is the most effective method, or suggest alternative or additional methods that might save time and/or money.

Postcard
Flyer
Brochure/Booklet
Poster
Advertisement (Radio, Print, TV, Digital)
E-mail
Social Media
Video
Newsletter
Invitation
Media Relations (news release)
Don't Know

What is your budget for this project?

There will be no expenditures made for your project without your prior approval.

Is this a reprint or revised update of a piece already in existence?

Yes

Was this piece done by University Communications and Marketing and when?

Creative Approach

Audience:

Choose your primary audience: Choose your secondary audience: Choose your tertiary audience:

Materials Preparation:

Copy:

I have copy ready now, it has been approved by all necessary parties and I have checked to make sure it follows University style. (The UA style guide is online at: http://www.uakron.edu/im/resources/style-guide/)
I don't have copy ready now, but will be providing it.
I need help writing the copy.

Photos:

I have hi-res, professional photos with a minimum 300 dpi resolution. Hint: If the photo size is in kilobytes (KB) most likely it will not be sufficient resolution.
I will need photos provided from your photo gallery. (You will be provided with gallery access when your project begins.)
I need to have photos taken.

Other: Key message: What is the one thought with which the audience should be left, in seven words or less? Do you have further information about this project that would be helpful to know?

If you have the copy written for your publication, you can upload it from this form. Be sure to submit the copy in a typed format, preferably in Word. Handwritten copy will not be accepted. You may also upload any photos you would like to include in your publication. Please note that they must be hi-resolution (325dpi or higher) or the clarity will be compromised in the publication. Keep in mind that photos copied off of the web are almost always in a much lower resolution (72dpi) and therefore not useable. If UCM has produced your publication in the past , it will be helpful if you could upload a PDF or a scan of it . Please compress all of the files and/or photos/PDFs into one document and

Upload the file HERE:

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